Brokerless is a national flat fee MLS company that lists your home on the multiple listing service (MLS). When selling for sale by owner (FSBO), getting on the MLS is a critical step that puts your house in front of thousands of potential buyers.
The company offers three packages with limited services beyond the MLS listing. You won’t get the full support a real estate agent would provide, such as help setting the price, marketing the house, or negotiating with buyers.
Brokerless delivers substantial savings compared to an agent. On a $400,000 home sale, a traditional 3% listing agent fee would cost $12,000. With Brokerless, you'd pay less than $200.
Brokerless reviews are mainly positive, with customers praising the company’s fast, easy process and customer service. However, a handful of customers called both the company and the owner unprofessional.
Recommendation: Before signing with Brokerless, compare the prices and services of other flat fee MLS companies. You might also consider working with a low-commission realtor like Clever Real Estate instead. While you’ll pay more, you’ll receive crucial services to help you get a better deal for your home. Plus, with a listing fee of just 1.5%, you’ll still save over the cost of a traditional agent.
| ⭐ Customer rating | 4.6 / 5 (100 reviews) |
| ✅ Pros | Low flat fee Free listing status changes Seller’s contact info listed on MLS |
| ❌ Cons | Little variety among packages No help setting a list price No help marketing the property |
| 🏢 Company details | Founded in 2006 Owned by Jack Laufer Privately owned business |
| 📍 Locations | Headquartered in Weston, Florida Available nationwide |
| 📝 Brokerless listing plans | $99 MLS By Owner: 6-month listing, 6 photos $149 MLS By Owner: 6-month listing, 25 photos $188 MLS By Owner: 12-month listing, 25 photos |
| 💰 Fees and costs | Optional add-ons: $50 ShowingTime $50 call forwarding |
Who it's best for | Brokerless reviews | Best alternatives | How Brokerless works | Bottom line
Who Brokerless works best for
Brokerless is ideal if you're selling your house without a realtor and need access to the MLS. It’s best if you have a lot of experience selling properties, including setting competitive list prices and marketing.
The site is also a good choice if you want to save on realtor fees. The standard fee for a listing agent is about 3% of the final sale price — $12,000 on a $400,000 home. By comparison, you’d pay just $99–188 to list through Brokerless, not including its two available upgrades ($50 each).
Who Brokerless doesn't work best for
If you don’t have the time, energy, or expertise to sell FSBO, Brokerless likely won’t be the best fit. Listing on the MLS without a realtor means you’ll have to price the home, manage showings, and evaluate offers yourself.
Most sellers would be better off getting more support from a low-commission realtor. They can get you a much higher sale price than you'd get on your own, and they provide full service at half the cost — about $6,000 on a $400,000 home sale.
Looking for lower commission and full agent support during your sale? Clever Real Estate might be a better fit. Get connected with top-rated local agents and save thousands on commission fees. Try Clever Real Estate today.
Brokerless reviews
| Source | Customer rating |
|---|---|
| 4.6 / 5 (94 reviews) | |
| BBB | 5 / 5 (5 reviews) |
| Trustpilot | 3.2 / 5 (1 review) |
Brokerless reviews are primarily positive, with a 4.6 / 5 overall score. The company isn’t BBB accredited, but it has an A+ rating.
The positive reviews often referenced Brokerless’s prompt and knowledgeable customer service. Many users called the owner, Jack Laufer, out by name and complimented his support. They said the service was quick, easy to use, and saved them significant money. Several reviewers used the service multiple times.
The few negative Brokerless reviews also cited the company’s customer service, although they said the team was unprofessional and rude. A Brokerless rep responded to most of these reviews and, in some cases, couldn’t confirm that the reviewer had been a customer.
Positive Brokerless reviews
Prompt customer service
Many satisfied users said Brokerless had excellent customer service that responded to questions quickly.
| Tamara A. ⭐⭐⭐⭐⭐ “I have used Brokerless a couple of times and always have a good experience. They respond quickly to your questions and (are) always ready to help. I will definitely use them again!” Source: Google |
Easy process
Several Brokerless reviews pointed to the company’s streamlined and easy process.
| Tracey J. ⭐⭐⭐⭐⭐ “Our company has used this service many, many times to list properties on the MLS. We’ve been connected with agents all over the country to handle our listings; they have been great to work with, and it’s a very easy process.” Source: Google |
Knowledgeable team
Multiple reviewers said the owner, Jack Laufer, and his team were helpful, knowledgeable, and efficient.
| Jenet M. ⭐⭐⭐⭐⭐ “Great experience working with this company! They made listing our property easy and affordable with their discounted pricing. The team was knowledgeable, efficient, and always available to answer our questions. Highly recommend their services for a hassle-free property sale.” Source: Google |
Saves money
Brokerless customers reported saving money through the service, with one even saying he saved $20,000.
| Bobby T. ⭐⭐⭐⭐⭐ “This company is awesome! Saves us a ton of money listing through them versus a traditional agent. Highly recommend!” Source: Google |
Negative Brokerless reviews
Unprofessional owner
Unprofessional service was a common theme in the handful of negative Brokerless reviews. The company responded to one of the reviewers by saying it has “nobody by this name on file.”
| Jeff B. ⭐ “Not a good experience at all. By all means, use another company. Plus, they don’t want to talk to you after they have gotten your money. The owner is super unprofessional. And when you look at other comments, you can see the same pattern. If I could give below a 1 star, I certainly would.” Source: Google |
Poor overall experience
A few unhappy customers expressed some confusion and back-and-forth with the process, including the owner asking for additional fees.
| Paul L. ⭐ “First, the guy tells me it’s going to be an upcharge to get my property listed. Then, after I question him about it, he tells me he will waive the upcharge. Then, he starts talking to me like I’m a 2-year-old as if I couldn’t figure out how to fill out the listing app, and keeps assuming I went to the wrong link. But no, he was wrong. After he realizes that, then he tells me to lie on the application. I told him I wouldn’t do that and to refund my money. Luckily, he did.” Source: Trustpilot |
Low-commission alternatives to Brokerless
| Company | Listing fee | Avg. customer rating |
|---|---|---|
| Clever | 1.5% | 5.0 / 5 (3,000+ reviews) |
| Redfin | 1.5% | 3.9 / 5 (2,800+ reviews) |
| Ideal Agent | 2% | 4.9 / 5 (6,900+ reviews) |
Brokerless offers basic listing services to get your property in front of more potential buyers. While this approach can help you avoid paying high realtor fees, you risk leaving money on the table by not pricing your home right or marketing it effectively. A low-commission real estate agent brings pricing and marketing support at a lower cost.
Clever Real Estate is a good alternative. It negotiates a low listing commission with top agents nationwide. Plus, you won’t sacrifice quality — Clever matches you with several highly rated local agents you can choose from.
Redfin is another discount brokerage that offers similar savings. However, it may provide less personalized service. Ideal Agent provides the same services as Clever but charges more. You also get fewer agent matches.
We recommend shopping around before choosing a discount broker. Services like Clever are free and without any obligation to move forward with an agent, so there's no harm in comparing rates and services to find the best fit.
Brokerless: How it works
1. Select your listing plan
Brokerless offers three service packages. The main differences between the plans are the number of photos you can include in the listing (6 vs. 25) and the length of the listing (6 vs. 12 months).
Two upgrades are also available for $50 each:
- ShowingTime lets buyers schedule a showing with one click and email feedback on your property.
- Call forwarding automatically sends calls from interested buyers to your contact number.
| Package | What's included |
|---|---|
| $99 MLS By Owner | 6-month local MLS and Realtor.com listing Syndication on popular and local websites 6 photos on MLS Free status changes State-required forms and disclosures Seller’s contact shown on MLS |
| $149 MLS By Owner | Everything in the $99 MLS By Owner package, plus: 25 (total) photos on MLS |
| $188 MLS By Owner | Everything in the $149 MLS By Owner package, plus: 12-month (total) local MLS and Realtor.com listing Open house alerts |
2. List your home for sale on the MLS
Once you choose your package, you’ll submit your contact and payment information through the Brokerless website. You can pay via PayPal, Venmo, or a debit or credit card.
Brokerless will contact you over the phone or by email about the listing paperwork. You’ll complete and return the paperwork, which includes property details, and submit photos.
This is when you’ll set your listing price. Brokerless doesn’t provide help with this, so you’ll want to look at comparable sales in your area. You can get this info by requesting a free comparative market analysis (CMA) from a local realtor. You can also use our home sale calculator to see how much you can earn from the sale.
After all this information is completed, Brokerless will pass it on to a broker in your area. The broker will post your listing on the MLS within 24–48 hours. Your listing will then be syndicated to real estate sites like Realtor.com, Zillow, Trulia, and Homes.com.
3. Manage showings
Buyers or their agents will contact you directly to set up showings. You can add the ShowingTime feature to any package, which gives buyers one-click online scheduling. Buyers can also email you feedback.
4. Consider offers and make counteroffers
As you receive offers, you can consider whether you want to accept or make a counteroffer. You may also need to negotiate some aspects of the deal, like who will pay closing costs.
Keep in mind that Brokerless doesn’t offer support with negotiations.
5. Negotiate post-appraisal or post-inspection buyer requests
After agreeing on an offer, the buyer will likely request a home inspection and an appraisal. Depending on these findings, you may have to re-negotiate some parts of the contract, including the purchase price.
If you select Brokerless, you won’t have support during this process.
6. Close on your house
After negotiating, it’s time to close. This can be a complex process with multiple steps and several documents. While Brokerless provides state-required forms and disclosures, its support ends there. You’ll need to navigate the closing yourself.
Is Brokerless legit?
Yes, Brokerless is a legitimate company that can help you list your house on the MLS without an agent.
Brokerless reviews: The bottom line
Brokerless is an FSBO website that gives you access to the MLS. Customers praise the company’s streamlined process, knowledgeable staff, and responsive customer service, although there are some reports of unprofessional interactions.
If you’re an experienced FSBO seller who knows how to price and market your property, Brokerless could be a good fit. Its straightforward listing service places your home on the MLS, Realtor.com, Zillow, Homes.com, Trulia, and local sites at a fraction of what you’d pay in listing agent fees.
However, Brokerless can’t replace a realtor’s guidance and expertise. If you need support with pricing, marketing, negotiating, and closing, Brokerless isn’t for you. Another flat fee MLS company with more services or a low-commission realtor would be a better option.
Want to save money and work with an experienced listing agent? Clever Real Estate might be a good fit for you. Connect with top-rated local agents and save thousands on commission fees. Try Clever Real Estate today.
