Prello Realty is a flat fee MLS service that will list your home on the multiple listing service (MLS) for a few hundred dollars, then have you manage the rest of the sale. This is an alternative to a traditional sale, where a realtor lists your home on the MLS and provides full service for a 2.5–3% commission.
An MLS listing gets your home in front of way more potential buyers than you could reach without it. It's the primary database that buyer's agents use to find homes for clients.
The biggest upside to a flat fee MLS service, besides the MLS exposure, is the savings. If you sold a $400,000 home, you’d typically pay around $10,000–12,000 in commission to your agent. Prello Realty charges just $295–795.
The downside is that you're responsible for managing the sale, which is a massive amount of work — and it can lead to mistakes in pricing and negotiating that reduce your sale price.
Before choosing a flat fee MLS service, make sure to compare the pricing and services of several flat fee companies. Also consider using a low-commission realtor, such as Clever Real Estate. Clever agents offer full professional support for a reduced rate so you can maximize your sale price and save money. Get matched with top local agents who can sell your home for half the traditional commission rate.
| ⭐ Customer rating | 4.6 / 5 (70+ reviews) |
| ✅ Pros |
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| ❌ Cons |
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| 🏢 Company details |
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| 📍 Locations | Chicago and its suburbs |
| 📝 Listing plans |
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| 💰 Other costs | Optional add-ons:
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Who Prello Realty works best for
Prello Realty could be a good choice if you're an experienced home seller, such as a former agent or a real estate investor. If your top priority is maximum cost savings and you only need access to the MLS, this company is worth considering.
With Prello Realty, you’re able to avoid the typical 2.5–3% listing agent commission. On a $500,000 home sale, Prello Realty's basic plan would save you $14,705 compared to a 3% commission.
Who Prello Realty doesn't work best for
However, Prello Realty isn't the best choice for most sellers. You may want to look into other options if:
- You're inexperienced with the home-selling process
- You don’t have the time and energy to deal with every aspect of selling a house
- You want professional assistance with tasks such as price negotiations, staging, and marketing
Selling on your own can lead to costly mistakes. For example, overpricing your property could mean it sits on the market for months, while underpricing it means leaving a lot of money on the table. You may also run into legal issues if you don't get the paperwork right.
Looking for lower commission and full agent support during your sale? Clever Real Estate might be a better fit. Get connected with top-rated local agents and save thousands on commission fees. Try Clever Real Estate today.
Prello Realty reviews
Prello Realty has positive feedback from its customers, with an average of 4.6 out of 5 stars across more than 75 reviews.
Most praise focuses on significant cost savings and services that cover everything FSBO sellers were expecting. Also, many sellers commend the real estate team at Prello Realty for their responsiveness and competency.
We weren't able to find many recent negative reviews. The few that exist seem to stem from a limited understanding of what to expect when dealing with flat fee MLS services, rather than a fault of the company.
Positive Prello Realty reviews
Professional and supportive team
Unlike some other flat fee MLS services, Prello Realty offers staff support for all of its packages. Many clients highlight the team’s guidance as one of the best things about working with Prello Realty and praise their professionalism and work ethic.
Choosing Prello Realty was one of the best decisions I made! I saved a significant amount of money on the sale of my condo, and the entire experience was smooth and stress-free. The Prello team is amazing — they work collaboratively with you, providing support every step of the way. Tamara is not only an excellent agent but also a wonderful person to work with. I highly recommend Prello Realty to anyone looking to sell their property! Thank you again for providing your services.
I had an absolutely amazing experience with Prello Realty. I had the pleasure of working with Ewelina and couldn't be happier. She has a wealth of knowledge and experience. Throughout the whole process she was positive, quick to respond and a ray of sunshine during the toughest times. I really appreciate her dedication and guidance in selling my home.
Significant savings
Many sellers highlight that they saved thousands of dollars by avoiding the traditional listing process. Plenty of reviewers feel that the flat fee was a small price to pay for a significant return and a service that covered all their basic needs.
Based on recommendation of a few friends, I decided to list my house with Prello Realty. I did so because they offered a full package of materials/support, without real estate commission, saving me almost $10k. I purchased the Pro package. The monetary savings was important to my financial future. They helped to guide me through the process and provided everything I needed, and helped with negotiations as well. Special shout out to Tamara Verdin, who worked with me. So responsive and always jumping in to help bring my house sale to close! Highly recommend Prello Realty.
Their digital scheduling service was a game-changer, making it incredibly easy to coordinate showings, inspections, and the appraisal. We listed, sold, and closed in just 3 weeks, and by using Prello’s fixed-rate service instead of a traditional commission-based realtor, we saved close to $15K and were able to sell $15K higher than a traditional realtor advised us to.
Negative Prello Realty reviews
Lack of clearly described services
Generally, Prello Realty doesn't have many negative reviews. However, a few clients could have used more clarification about its services.
Not a lot of information until we purchased something and then we had to ask for a refund because it didn't fit our needs.
Low-commission alternatives to Prello Realty
| Company | Listing fee | Avg. customer rating |
|---|---|---|
| Clever Real Estate | 1.5% | 5.0 / 5 (3,000+ reviews) |
| Redfin | 1.5–2% | 3.9 / 5 (2,800+ reviews) |
| Ideal Agent | 2% | 4.9 / 5 (6,900+ reviews) |
If you want more support and guidance from a professional while still saving on realtor fees, a low-commission real estate agent could be a great alternative to consider. Unlike flat fee MLS services, you get help with pricing, negotiations, showings, and marketing. And you get a reduced commission compared to traditional rates.
Our top recommendation is Clever Real Estate. Clever can match you with top-rated agents from major brokerages in your area. This model gives you the best of both worlds: full service from an experienced local agent and one of the lowest commission rates available.
Another popular option is Redfin. However, it has lower ratings from its customers, so make sure you research the quality of local agents before committing. You can also check out Ideal Agent — home sellers praise the vetted, high-quality agents, although they come with a higher price tag.
Prello Realty: How it works
1. Select your listing plan
Like many other flat fee MLS services, Prello Realty offers multiple packages to choose from, depending on your needs and budget. The plans are mostly DIY, with the priciest plan including limited support — like professional photos and contract negotiation.
| Package | Cost | What's included |
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| MLS Basic | $295 |
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| MLS Plus | $495 | Everything in MLS Basic, plus:
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| MLS Pro | $795 | Everything in MLS Plus, plus:
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You can also pay for these add-ons if your plan doesn't already include them:
- $95 scheduling service
- $150 professionally installed yard sign
- $195 professional photography
- $200 electronic lockbox
2. List your home for sale on the MLS
Once you purchase a plan, you’ll sign a listing agreement.
Then you'll create your listing by filling out a form with your home’s details — like the number of bedrooms and baths to square footage — writing a full property description, and adding photos.
After you fill out all the information, Prello will send it to a licensed broker who will list your home on the MLS within 24–48 hours.[1]
3. Manage showings
When selling FSBO, you're responsible for handling all inquiries from potential buyers and their real estate agents. You'll also need to manage your own showing schedule, whether through calls and messages or a scheduling app.
If you’re interested in using the scheduling platform that Prello Realty offers, you can buy it separately for $95 or choose the MLS Pro package, which has it included. Also consider getting a lockbox to provide agents access to the property. It’s recommended that sellers not be present during showings for the buyer's comfort.
4. Consider offers and make counteroffers
When an offer comes in, it’s up to you to review and evaluate it. This step requires an understanding of the local market, contingencies, the buyer’s financing, and more. Be sure to consider the whole picture, not just the offered purchase price.
If an offer is not satisfactory, you can send a counteroffer. You might counter with a higher price, a larger earnest money deposit, or shorter contingency periods.
With Prello Realty, you can download disclosure forms and sales contracts. Make sure everything is documented in writing, and, when in doubt, consult a local real estate attorney (which is required in some states).
5. Negotiate post-appraisal or post-inspection buyer requests
After your property goes under contract, two milestones can reintroduce negotiations: the home inspection and the appraisal. Both are standard steps in real estate transactions, but when selling a home FSBO, you should know how to handle them strategically.
- If the appraisal comes in low, a buyer may want to renegotiate the price. Review the report to verify its accuracy. You can offer to lower the price, split the difference, or suggest that the buyer cover the gap out of pocket.
- If the inspection reveals issues, a buyer may request repairs, a price reduction, or some other concessions. If the report highlights only minor concerns, you can likely agree with the buyer to leave them as is or quickly address them.
6. Close on your house
Closing is the final step of the process. Once all contingencies are cleared, you'll work with the title company or a closing agent to finalize the sale. In some states, it’s also legally required to have an attorney.
An experienced real estate attorney can be critical at closing. It’s possible to handle the paperwork yourself, but it requires diligence to avoid legal mistakes and unfavorable terms. Prepare in advance, review every document, and work closely with the title company to ensure your closing goes as smoothly as possible.
Is Prello Realty legit?
Yes, Prello Realty is a legit flat fee MLS service. The company was founded in 2001 by Robert Picciariello[2] and is a licensed real estate brokerage in Illinois, serving Chicago and its suburbs.
Prello Realty reviews: The bottom line
Prello Realty is an affordable service that will get your home listed on the MLS, giving it the online exposure it would receive with a traditional agent. While some packages come with add-ons, such as professional photography and negotiation assistance, they can’t replace working with a full-service agent.
The company is a good option for experienced sellers who are comfortable with handling all selling tasks, from pricing their home to navigating showings. However, if you don’t have much exposure to the real estate market and need some guidance, consider selling with a low-commission agent.
Want to save money and work with an experienced listing agent? Clever Real Estate might be a good fit for you: Connect with top-rated local agents and save thousands on commission fees. Try Clever Real Estate today.