72SOLD is a real estate company that advertises a quick selling process (in as few as 11 days) without sacrificing profit. The company’s selling system focuses on an aggressive marketing timeline to find motivated buyers without waiting.
According to case studies[1] on its website, 72SOLD’s program sells homes at a higher price point than competitors. Study results found that 72SOLD customers sold for 5.8% higher (according to data from 2020-2024) than the MLS median price in their area.
While these numbers sound promising on the surface, the abbreviated timeline is not guaranteed. And the company’s marketing tactics to maximize profits may work better in hotter markets.
72SOLD is potentially a great fit for homeowners in competitive markets who want to sell quickly, but it’s best to consider multiple options before deciding on one company.
Working with a low-commission real estate agent may not be as fast, but it can save you thousands on commission in the long run. Or if you need a fast sale, opting to sell through a cash buyer can help you close on your home quickly.
72SOLD summary
Overall rating: 4.8/5 rating on Google with 2,000+ reviews.
Pros and cons of working with 72SOLD:
✅ Potential for quick sales
✅ Expansive agent network
✅ 1.25% cash back buying program
❌ Homes may be underpriced
❌ Quick sale isn’t guaranteed
❌ Limited support after listing
Company details: 72SOLD is a legitimate real estate company owned and operated by Gregory Hague and headquartered in Scottsdale, AZ. The company holds an A+ rating from the BBB and was named one of Inc.’s fastest growing companies in America in 2024.
Available locations: Nationwide
Who 72SOLD works best for
72SOLD works well for people who live in competitive markets and need a quick sale. The company’s selling strategy caters to areas with a large pool of qualified active buyers looking to purchase immediately.
If you live in a slower market, there’s a chance that 72SOLD’s selling method may not work as well for you. The company does its best to drive competition and sell quickly. But the abbreviated sales timeline isn’t guaranteed, and low competition may keep your home from selling at a higher-than-median price point.
72SOLD reviews: What customers are saying
| Source | Customer rating |
|---|---|
| 4.8/5 (2,000+ reviews) |
72SOLD reviews: Happy customers
Customers consistently praise the high level of service and quick selling process from 72SOLD agents. When the process goes smoothly, homeowners sell at a competitive price within the advertised selling period.
Most sellers who use 72SOLD highlight the company’s stellar agents more than the system itself. Customers rave about the empathy, professionalism, and tenacity displayed by the agents trained under the 72SOLD banner.
Rachel K had this to say about her experience selling with 72SOLD:
72SOLD reviews: Areas for improvement
While most seller reviews indicate a high level of excellence, a small handful of reviews stated that working with the company didn’t reflect what’s advertised on the site. These sentiments could indicate that the 72SOLD process might not work as well in a colder market.
This is how K. Bryan felt about their experience with 72SOLD:
When 72SOLD receives negative reviews, the team quickly replies constructively. Most responses show that the company is open to feedback and seeking to refine its processes.
72SOLD vs. low-commission competitors
| Company | Listing fee | Avg. customer rating |
|---|---|---|
| Clever | 1.5% | 5/5 (3,000+ reviews) |
| Redfin | 1.5% | 3.01/5 (1,100+ reviews) |
| Ideal Agent | 2% | 4.9/5 (7,000+ reviews) |
Clever Real Estate connects sellers with top-rated agents at a low 1.5% commission rate. And while Clever doesn’t promise an 11-day turnaround on selling your home like 72SOLD, it simplifies finding a seasoned realtor who can help you build a realistic selling timeline.
Redfin offers highly competitive discounted rates, but it has mixed customer reviews due to inconsistent agent service. The company's high-volume, tech-based selling approach spreads agents thin in busier markets, making it harder to offer personalized service.
Ideal Agent matches sellers with one of its network realtors for a discounted 2% commission, but the agent pool is limited compared to other platforms. The company’s social proof indicates a high level of customer satisfaction, but you might want to look elsewhere if you want to select between multiple agents.
Choosing a low-commission agent could net you more money than working with 72SOLD in the long run. The company boasts higher prices and a fast turnaround on your sale. However, you may not experience those perks if your situation doesn’t match their ideal selling criteria.
A discount brokerage or another low-commission alternative can net you more money due to lower realtor fees. If speed is your priority, experienced agents will work with you to sell on an abbreviated timeline.
How 72SOLD works
72SOLD’s system condenses the real estate selling process into a shorter timeframe and uses aggressive pricing strategies to sell for more money. These tactics work well in a seller’s market but can see mixed results in slow times.
- Pre-marketing: Agents create a “Coming Soon” pre-listing on the MLS to generate interest before homes hit the market.
- MLS listing: Your agent works with the seller to set a listing price, usually at a lower price point so that they can drive prices up rather than starting high and letting buyers talk them down.
- Limited weekend showings: 72SOLD tries to only show your home on the weekends to drive more buyer interest. This “weekends-only” approach makes your listing seem more exclusive, intriguing more potential buyers.
- Offer deadline: Agents set a short offer deadline that requires buyers to decide quickly about placing an offer on your home. This strategy incentivizes competition between buyers to drive up the price of your home and possibly generate a bidding war.
- Review & accept offers: After offers roll in, sellers can choose the best bid. Or you can choose to keep the home on the market if it doesn’t hit your desired price.
72SOLD pros and cons
Pros
- Potential for fast sales
- Agent support
- Buyer incentives
Cons
- Homes may be underpriced
- No guaranteed fast sale
- Limited post-listing support
Many seller reviews indicate that 72SOLD’s process works. Some state that their agents worked quicker than expected and under contract in less than a week.[2]
Positive customer feedback praises 72SOLD agents for their professionalism and support. Most customers highlight how understanding and attentive their agents were throughout the process.
72SOLD advertises up to 1.25% cashback for sellers who buy through one of its agents. However, the details of the program and who actually qualifies are unclear.
On the flip side, if realtors encourage homeowners to list below full-market value to drive the price up through a bidding war, when the bidding war doesn’t happen, listings stay on MLS (and attract prospective buyers) at below-market value.
Speed is a priority in the 72SOLD business model, but the company makes no guarantee that it will sell in the advertised 11-day period. Customers in cooler markets could find it takes the same time to sell as with any other realtor.
Finally, while most customers are happy with the service they receive, some sellers feel that their agents lose interest in prioritizing their listing if the home doesn’t sell immediately.
72SOLD bottom line: Is it right for you?
72SOLD’s marketing and selling tactics work well for customers in competitive markets. However, customer reviews show that the strategy isn’t foolproof, and you pay full commission to take advantage of the service.
If you’re selling a home in a popular area and want to sell quickly, working with a 72SOLD agent could be a great fit for you. On the other hand, you might want to consider an alternative if your priorities are lower commission and wider agent selection.
Looking for a lower-cost way to sell your home? Clever Real Estate lets you compare top-rated agents and pre-negotiates commissions as low as 1.5%. 💰 Try Clever Real Estate today!