1 Percent Lists is a discount real estate brokerage operating on a franchise business model. It strives to offer a full-service experience to buyers and sellers at significantly lower realtor commission rates.
The company’s main selling point is its 1% listing fee, roughly one-third of a traditional real estate agent’s commission. 1 Percent List agents provide full support throughout the process, including pricing advice, negotiation assistance, and active property marketing.
Customers who worked with 1 Percent Lists admired its transparent pricing model with no hidden fees and the personal approach of the company’s agents, although it isn’t available in many markets.
Recommendation: When choosing a broker, make sure to compare a few options. For example, a platform like Clever Real Estate lets you compare all the low-commission realtors in your area so you can save the most money while receiving top-tier service.
1 Percent Lists summary
1 Percent Lists:
- Overall rating of 4.9/5, based on 670+ Google and Yelp reviews.
- Low agent fees (1%) with full support.
- Operates in more than 50 major markets in 21 states.[1]
Who 1 Percent Lists works best for
1 Percent Lists can be a good choice for home sellers looking to maximize savings on realtor fees while still receiving full-service support. The company’s agents have a personalized and hands-on approach.
This discount brokerage has a 1% listing fee, compared to the traditional 2-3%, which can help save thousands on your home sale. For example, if you’re selling a $400,000 house, you can save $4,000-8,000 in agent’s commission if going with 1 Percent Lists.
According to our research, the company is worth looking into if you want to buy or sell in one of the 21 states where the company operates, including Florida, Texas, Georgia, and Pennsylvania.
Who 1 Percent Lists doesn't work best for
First, the company would not work for you if you’re looking for an agent to help outside of the 1 Percent Lists service area, which includes more than half of the states across the U.S.
Also, it is not ideal for buyers who are seeking rebates, as not all company offices offer this incentive.
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1 Percent Lists reviews
| Source | Customer rating |
|---|---|
| Google* | 4.9/5 (650+ reviews) |
| Yelp* | 4.4/5 (<20 reviews) |
| Weighted average | 4.9/5 (670+ reviews) |
| * 1 Percent Lists has few reviews on platforms other than Google. Its reviews on Google and Yelp are spread across multiple locations. | |
1 Percent Lists gets positive reviews from its clients. Many reviewers acknowledge the savings and share that there was no sacrifice in quality despite the lower commissions. Reviewers also praised the company’s agents for being knowledgeable and attentive.
Positive experiences
‘Baby stepped us through the closing/document process’
The majority of reviews call out particular names of the agents and endorse their professionalism, expertise, and hands-on approach. According to the comments, 1 Percent Lists brokers guide their clients throughout the whole process and go above and beyond to provide the best service quality.
‘No fine print or hidden fees, just 1% for full-service listing’
Many reviews praise the quality of service and the full support you would expect to receive from a traditional broker. Multiple customers stated that there were no hidden fees, and the collaboration with 1 Percent Lists was clear and straightforward.
Negative experiences
1 Percent Lists does not have many negative reviews, especially in the last couple of years. Out of a few unsatisfied reviews available, some do not provide any specific reason as to why they rated the company poorly.
Only a few customer reviews show dissatisfaction with the agent. So, while 1 Percent Lists generally delivers a high level of service and has knowledgeable and communicative realtors, don’t forget to do your research.
We recommend interviewing a few agents to ensure you have a smooth experience when buying or selling your home. Also, do some online investigation to see what previous clients think about the broker and their approach.
1 Percent Lists pros and cons
Pros
- Significant savings: 1% listing fee.
- Full-service support: Full range of services.
- High-quality agents: Knowledgeable, communicative realtors.
Cons
- Limited coverage: Available only in select markets.
- Varying services: Franchise business model.
Low commission alternatives
| Company | Listing fee | Avg. customer rating |
|---|---|---|
| Clever | 1.5% | 5/5 (3,000+ reviews) |
| 1 Percent Lists | 1% | 4.9/5 (670+ reviews) |
| Ideal Agent | 2% | 4.9/5 (7,000+ reviews) |
| Redfin | 1.5% | 4.8/5 (156,000+ reviews) |
While 1 Percent Lists has one of the lowest listing fees on the market, it may be worth looking into other companies when you’re researching discount brokerages.
For example, if you’re located in a market that’s not serviced by 1 Percent Lists, Clever may be your best bet. The company operates nationwide and has an extensive network of more than 20,000 agents, which makes it particularly accessible. What’s more, Clever allows you to compare a few top realtors in your area, offers savings for buyers, and has additional services, such as Clever Offers (connecting sellers with interested cash buyers).
Other options to consider include Ideal Agent, which is widely praised by its past customers and is also available nationwide. However, the company has a higher listing fee (2%) and a much smaller pool of agents (~2,000).
Finally, you can take a look at Redfin, which offers full-service support and is available in most major cities across the U.S.
1 Percent Lists: How it works
1 Percent Lists is a discount full-service brokerage that strives to provide the service you would expect from a standard realtor for less. Here’s how the process might look for the company’s customers.
1 Percent Lists for sellers
The 1 Percent Lists agent’s commission for sellers is self-explanatory — you pay 1% of the sales price to your broker.
However, every office might have a different minimum commission requirement because of the company’s franchise model. So owners of lower-priced homes might discover they must pay more than 1% to meet the minimum requirements.
In addition, remember that it’s common for sellers to cover the buyer’s agent commission, which could add 2-3% to your costs.
The steps while selling with 1 Percent Lists are similar to those in a traditional real estate sale:
- Fill out a form with the basic property information and your details.
- Get matched with a local real estate agent.
- Sign a listing agreement.
- Prepare your property for the market.
- List the house.
- Go through showings and open houses.
- Choose a buyer and sign a purchase agreement.
- Close on the deal.
1 Percent Lists services for sellers
The company’s services might differ depending on your agent and location. However, generally, sellers would receive:
- Home valuation assistance
- Reports on the local market
- Professional photography
- Home listing on the MLS and real estate websites such as Zillow, Trulia, and Realtor.com
- Social media marketing
- Inspection and appraisal guidance
- Contract and price negotiation assistance
1 Percent Lists for buyers
It’s noticeable on the company’s website that 1 Percent Lists focuses its marketing and advertising on sellers. However, buyers can certainly work with the 1 Percent Lists agents to find and purchase their next home.
According to the company’s management, some offices offer rebates for buyers. However, you should double-check this information with your local franchise.
1 Percent Lists services for buyers
If you decide to work with a buyer’s agent through 1 Percent Lists, here are some services you’re likely to receive:
- Assistance with property search and access to MLS listings
- Paperwork and negotiation support
- Advice on crafting a strong offer
- Guidance throughout the closing
1 Percent Lists reviews: The bottom line
1 Percent Lists offer significant savings on the realtor’s fees without sacrificing quality and the services you receive. However, the company is only available in a limited number of markets across the country, and its offerings may vary depending on your local franchise.
Services like Clever Real Estate can provide you with similar savings while providing nationwide coverage and an extensive network of consistently vetted agents. Consider comparing multiple options to find the best agent to guide you for the best price.