Homie is a discount real estate brokerage with locations in Arizona and Utah that offers a flat-fee listing structure instead of traditional realtor fees.
Homie sells homes for a $5,000 flat fee ($10,000 for homes above $1 million). This can be cheaper compared to paying the standard 2-3% realtor commission, particularly at higher price points. For example, if you sold a $500,000 home with Homie, you’d pay the equivalent of 1% commission.
But less expensive homes may not provide the same amount of savings for sellers. For example, sellers listing a $200,000 home with Homie would still pay $5,000, the equivalent of a 2.5% commission. While that’s less than some traditional realtors charge, you could potentially save more with a low-commission agent.
Selling with Homie also has some trade-offs. Sellers typically don’t receive in-person support from Homie agents. As a result, sellers may need to do more of the work, such as coordinating showings and reviewing offers.
Online reviews are largely positive, with many appreciating Homie’s smooth selling process, professional agents, and cost savings. Users with complaints expressed frustration when their homes weren’t selling and they had to do more hands-on work than expected.
Save on commission and get expert guidance. Clever Real Estate connects you with top-rated local agents who offer full service for only 1.5% commission. You can choose the local agent that best fits your needs.
Homie summary
| Customer Rating | 4.3/5 (1,069 reviews) |
|---|---|
| Pros | Flat fee Simple online process Typically fast sales |
| Cons | Limited geographic locations No in-person support Sellers handle many tasks themselves |
| Company Details | Founded in 2015 Headquartered in South Jordan, Utah Privately funded |
| Locations | Arizona and Utah |
| Listing Fee | $5,000 flat rate ($10,000 for homes over $1 million) |
| Services | Sell for a flat fee Buying with Homie Homie Loans (UT only) Homie Insurance Homie Title |
Who Homie works best for
Homie is ideal for experienced home sellers with high-value properties who are comfortable handling tasks like showings and buyer coordination. Additionally, sellers need to be comfortable working with their agent representative remotely, not in-person.
With Homie’s flat-rate service, sellers of homes valued at $500,000 or more can essentially list for a 1% listing fee, leading to potential real estate commission savings. But homeowners selling at lower price points may not experience those savings. For some, a better choice might be either a traditional brokerage or a discount brokerage with agents who will do the same amount of work for lower commission rates.
Who Homie isn’t best for
Working with Homie comes with trade-offs. Homeowners will have to do more of the work themselves, such as getting the home ready to sell, certain marketing tasks, and coordinating showings.
Sellers may want to consider other options if they:
- Need hands-on support
- Have modestly priced homes
- Prefer a more personalized real estate experience
Sellers who want more hands-on support with built-in savings can consider low-commission agents and discount brokerages like Clever Real Estate. Clever can match you with top-rated local agents for a 1.5% listing fee, with no upfront costs and no obligation.
Homie reviews
Positive reviews
Easy and seamless process
Many positive reviews focused on how easy and smooth Homie’s selling process is.
Source: Google
Prompt communication
Satisfied customers also frequently mentioned Homie agents’ responsiveness, knowledge, professionalism, and helpfulness. Positive reviews indicated that agents typically responded quickly and provided in-depth answers to questions.
Source: Google
Cost savings
Some satisfied customers also pointed out that they saved money by selling with Homie.
Source: Google
Fast sales
Reviewers also appreciated how fast and efficient their sales were. Several satisfied customers reported selling their home in less than a month.
Source: Google
Negative reviews
Poor selling strategy
Some unsatisfied customers were frustrated with their Homie agents’ selling strategy when a home wasn’t selling. For instance, some reviewers noted that the main approach in this case was to keep lowering the price. Some also reported they didn’t feel the agent was doing enough to help get traffic to the property.
Source: Google
Too much work by seller
A few negative reviews expressed frustration at how much of the selling process the homeowner had to do themselves.
Source: Yelp
Homie pros and cons
Pros
- Flat fee can mean significant savings
- Streamlined online process and tools
- Quick sales for many customers
Cons
- Limited locations
- Lack of personalized service
- Sellers handle showings
Homeowners can save money with Homie’s flat fee structure, especially when selling more expensive homes. Homie has a streamlined, easy online process that simplifies transactions.
Sellers who want a more hands-on agent experience may not be as satisfied. Most communication is done remotely through email, phone, or text. There are limited in-person agent interactions, although this may vary somewhat by the agent and location. As a result, some reviewers report having to do more work than they expected.
Low-commission alternatives to Homie
| Company | Listing fee | Avg. customer rating |
|---|---|---|
| Clever | 1.5% | 5/5 (3,000+ reviews) |
| Homie | $5,000 flat fee | 4.3/5 (1,000+ reviews) |
| Redfin | 1.5% | 2.9/5 (300+ reviews) |
| Ideal Agent | 2% | 4.9/5 (7,000+ reviews) |
| UpNest | 2.2%* | 4.6/5 (6,750+ reviews) |
*Average UpNest listing fee. Rates aren’t guaranteed and may vary.
Clever Real Estate offers pre-negotiated 1.5% fees with top-rated local agents, nationwide. Customers are provided with multiple matches so they can work with the agent that best fits them. It's ideal for customers seeking cost savings without sacrificing service.
Competitors like Redfin, Ideal Agent, and UpNest also provide lower-than-traditional rates with a free, no obligation matching service. But compared to Ideal Agent and UpNest, Clever’s pre-negotiated commission rates are lower, allowing sellers to save more on fees.
While Clever and Redfin offer similar low commission rates, Clever has a significantly larger network of agents and better online reviews.
How Homie works
Homie’s process for sellers
1. Sign up online
You’ll first provide Homie with basic information about your home using the website. An agent will contact you, typically within a few hours.
You can communicate with your agent by phone, email, or text. You will likely get little to no in-person time with your Homie agent, which is one main difference between using Homie versus a full-service agent.
2. List your home
You’ll receive a personalized home value report that your agent will review with you to help you price your home. You’ll also get professional photos, with appointments typically set up within 48 hours of signing the listing agreement. The website doesn’t state how many photos you can expect.
3. Market your home
While Homie will put your listing on the MLS, you will need to complete the information yourself by filling out an online form. Homie also will set up a For Sale sign or send you one to set up yourself.
However, the Homie website doesn’t specify exactly how much hands-on marketing support the Homie agent provides. Some reviewers indicated they had to complete tasks like coordinating showings and social media marketing.
4. Choose an offer
Your Homie agent will help handle all paperwork and negotiations when deciding on what offer to select. Additionally, your agent will help you compare offers so you can select the one best for you.
5. Close
Your Homie agent will help handle the paperwork necessary for closing. However, it’s unclear whether they will assist you during the inspections and appraisal process, services normally provided by traditional real estate agents.
Homie’s bundled services
In 2021, Homie launched the 50/50 program, which allowed buyers to get up to 50% off the offered buyer agent commission when using Homie’s affiliated services, including Homie Loans, Homie Title, and Homie Insurance.
While Homie still provides affiliated services, the website does not include information about the 50/50 program or if it was discontinued.
Selling a luxury home with Homie
When selling luxury homes priced over $1M with Homie, the flat fee will increase to $10,000. This flat fee is comparable to a 1% commission rate for a $1M home. This can lead to significant savings over a traditional real estate commission of 3%, or $30,000.
However, you’ll want to be sure that the agent has experience selling luxury homes to ensure your home is listed appropriately and you get the most value from your home.
At this time, Homie’s website does not indicate that luxury home sellers receive any additional or specialized services.
Homie reviews: The bottom line
Homie’s flat fee model offers significant savings but comes with service trade-offs that aren’t ideal for everyone.
Sellers with high-priced homes and minimal service needs stand to gain the most. Others may benefit from alternatives like Clever Real Estate for better support at a low cost.
Explore Clever Real Estate as a top-rated low-commission alternative for your home sale or purchase.
FAQ
How much does Homie cost?
Homie’s standard fee is $5,000, or $10,000 for homes priced at $1M and above. Sellers may also decide to offer a conventional buyer’s agent commission, but this amount is negotiable. Homie recommends discussing this with your agent.
Is Homie worth it?
Sellers can save on commissions with Homie’s flat fee rate at the expense of personalized service. So Homie may be best-suited for sellers in hot markets who don’t need hands-on assistance.
Does Homie list on the MLS?
Yes, Homie does list your home on the local MLS, which makes it easier for potential buyers to see your listing.
Where does Homie operate?
Homie operates in Arizona and Utah.
Is Homie legit?
Yes, Homie is a legitimate discount real estate brokerage. However, some reviewers felt they should have received more hands-on support for the price. Sellers who want to save on commissions and have a personalized experience may want to consider other discount brokerages or low-commission agents with similar rates.