Homie is a discount real estate brokerage with locations in Arizona and Utah that offers a flat-fee listing structure instead of traditional realtor fees.
Sellers pay just $5,500 to list their home (or $11,000 for homes over $1 million), which can mean big savings at higher price points. For instance, selling a $500,000 home with Homie equals roughly a 1% commission, compared to the typical 2–3%.
However, the savings shrink for lower-priced homes — a $200,000 sale still costs $5,000, or about 2.5%, which isn’t much lower than standard realtor fees. Plus, Homie’s digital-first model means you’ll likely handle more of the selling process yourself, including showings and offers.
Most reviewers praise Homie for its professionalism, modern platform, and affordability. Still, some sellers say they felt alone when their listings struggled to attract buyers.
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Homie summary
| Category | Details |
|---|---|
| Customer Rating | 4.3/5 (1,000+ reviews) |
| Pros | Flat fee Simple online process Typically fast sales |
| Cons | Limited geographic locations No in-person support Sellers handle many tasks themselves |
| Company Details | Founded in 2015 Headquartered in South Jordan, Utah Privately funded |
| Locations | Arizona and Utah |
| Listing Fee | $5,500 flat rate ($11,000 for homes over $1 million) |
| Services | Sell for a flat fee Buying with Homie Homie Loans (UT only) Homie Insurance Homie Title |
Who Homie works best for
Homie is ideal for experienced home sellers with high-value properties who are comfortable handling tasks like showings and buyer coordination. Additionally, sellers need to be comfortable working with their agent representative remotely, not in-person.
With Homie’s flat-rate service, sellers of homes valued at $500,000 or more can essentially list for a 1% listing fee, leading to potential real estate commission savings. However, homeowners selling at lower price points may not experience those savings. For some, a better choice might be either a traditional brokerage or a discount brokerage with agents who will do the same amount of work for lower commission rates.
Who Homie isn’t best for
Working with Homie comes with trade-offs. Homeowners will have to do more of the work themselves, such as getting the home ready to sell, certain marketing tasks, and coordinating showings.
Sellers may want to consider other options if they:
- Need hands-on support
- Have modestly priced homes
- Prefer a more personalized real estate experience
Sellers who want more hands-on support with built-in savings can consider low-commission agents and discount brokerages like Clever Real Estate. Clever can match you with top-rated local agents for a 1.5% listing fee, with no upfront costs and no obligation.
Homie reviews
Positive reviews
"Super responsive"
Many positive reviews focused on Homie's responsive and attentive agents.
Josh from Homie was great! When you sell a house, the agent commissions are outrageous. Homie got my home listed, showings coordinated, and house sold at a very reasonable price. Josh was super responsive for questions at all times, day or night, weekday or weekend. The only thing I would have done differently is choosing my own title company.
"Very knowledgable and prompt with communication"
Satisfied customers also frequently mentioned Homie agents’ responsiveness, knowledge, professionalism, and helpfulness. Positive reviews indicated that agents typically responded quickly and provided in-depth answers to questions.
Five stars for Homie and our realtor Shane Jourdain! The whole process with Shane was positive. He was very knowledgeable and prompt with communication. He gave his advice but in the end, let us make the decisions... and his advice was right on point. I felt like he was always on our side... Thank you Shane.
"Save thousands of dollars"
Some satisfied customers also pointed out that they saved money by selling with Homie.
If you want to save THOUSANDS of dollars, go with Homie real estate agent, Shane J******. I sold & bought a house with him. He was amazing. He has many years of experience and is incredibly knowledgeable & efficient. He was on top of everything every step of the process. He was very patient & extremely quick to respond to all of my many questions...
Negative reviews
"Sale fell through three times before it sold"
Some unsatisfied customers were frustrated with their Homie agents’ selling strategy when a home wasn’t selling. For instance, some reviewers noted that the main approach in this case was to keep lowering the price. Some also reported they didn’t feel the agent was doing enough to help get traffic to the property.
We used Homie to sell our home in 2021 and it was a horrible experience. Our agent was useless—I honestly think it would have been less stressful to forgo a realtor entirely and just sell by owner. The sale fell through three times before it finally sold and we almost had to beg Homie for updates.
Homie pros and cons
Pros
- Flat fee can mean significant savings
- Streamlined online process and tools
- Quick sales for many customers
Cons
- Limited locations
- Lack of personalized service
- Sellers handle showings
Homie’s flat fee structure can save homeowners money, especially when selling more expensive homes. The company also has a streamlined, easy online process that simplifies transactions.
Sellers who want a more hands-on agent experience may not be as satisfied. Most communication is done remotely through email, phone, or text. There are limited in-person agent interactions, although this may vary somewhat by the agent and location. As a result, some reviewers report having to do more work than they expected.
Low-commission alternatives to Homie
| Company | Listing fee | Avg. customer rating |
|---|---|---|
| Clever Real Estate | 1.5% | 5/5 (3,000+ reviews) |
| Homie | $5,500 flat fee | 4.3/5 (1,000+ reviews) |
| Redfin | 1.5% | 2.9/5 (300+ reviews) |
| Ideal Agent | 2% | 4.9/5 (7,000+ reviews) |
| UpNest | 2.2%* | 4.6/5 (6,750+ reviews) |
*Average UpNest listing fee. Rates aren’t guaranteed and may vary.
Clever Real Estate offers pre-negotiated 1.5% fees with top-rated local agents nationwide. Customers are provided with multiple matches so they can work with the agent who best suits them. This is ideal for customers seeking cost savings without sacrificing service.
Competitors like Redfin, Ideal Agent, and UpNest also offer lower-than-traditional rates and a free, no-obligation matching service. But compared to Ideal Agent and UpNest, Clever’s pre-negotiated commission rates are lower, allowing sellers to save more on fees.
While Clever and Redfin offer similar low commission rates, Clever has a significantly larger network of agents and better online reviews.
How Homie works
Homie’s process for sellers
1. Sign up online
You’ll first use the website to provide Homie with basic information about your home. An agent will contact you, typically within a few hours.
You can communicate with your agent by phone, email, or text. However, you will likely get little to no in-person time with your Homie agent, which is one main difference between using Homie and a full-service agent.
2. List your home
You’ll receive a personalized home value report that your agent will review to help you price your home. You’ll also get professional photos, with appointments typically set up within 48 hours of signing the listing agreement. The website doesn’t state how many photos you can expect.
3. Market your home
While Homie will put your listing on the MLS, you'll need to complete the information yourself by filling out an online form. Homie also will set up a For Sale sign or send you one to set up yourself.
However, the Homie website doesn’t specify exactly how much hands-on marketing support the Homie agent provides. Some reviewers indicated they had to complete tasks like coordinating showings and social media marketing.
4. Choose an offer
Your Homie agent will help handle all paperwork and negotiations when deciding on what offer to select. Additionally, your agent will help you compare offers to select the best option.
5. Close
Your Homie agent will help handle the paperwork necessary for closing. However, it’s unclear whether they will assist you during the inspections and appraisal process, services normally provided by traditional real estate agents.
Homie’s bundled services
In 2021, Homie launched the 50/50 program, which allowed buyers to get up to 50% off the offered buyer agent commission when using Homie’s affiliated services, including Homie Loans, Homie Title, and Homie Insurance.
While Homie still provides affiliated services, the website doesn't include information about the 50/50 program or if it was discontinued.
Selling a luxury home with Homie
When selling luxury homes priced over $1M with Homie, the flat fee will increase to $11,000. This flat fee is comparable to a 1% commission rate for a $1M home, which can lead to significant savings over a traditional real estate commission of 3% or $30,000.
However, you’ll want to be sure that the agent has experience selling luxury homes to ensure that your home is listed appropriately and that you get the most value from it.
At this time, Homie’s website doesn't indicate that luxury home sellers receive any additional or specialized services.
Homie reviews: The bottom line
Homie’s flat fee model offers significant savings but has service trade-offs that aren’t ideal for everyone.
Sellers with high-priced homes and minimal service needs stand to gain the most. Others may benefit from alternatives like Clever Real Estate for better support at a low cost.
Explore Clever Real Estate as a top-rated low-commission alternative for your home sale or purchase.
FAQ
How much does Homie cost?
Homie’s standard fee is $5,500, or $11,000 for homes priced at $1 million and above. Sellers may also decide to offer a conventional buyer’s agent commission, but this amount is negotiable. Homie recommends discussing this with your agent.
Is Homie worth it?
Sellers can save on realtor commissions with Homie’s flat fee rate at the expense of personalized service. So Homie may be best-suited for sellers in hot markets who don’t need hands-on assistance.
Does Homie list on the MLS?
Yes, Homie does list your home on the local MLS, which makes it easier for potential buyers to see your listing. This ensures your property also appears on major real estate sites like Zillow, Realtor.com, and Redfin. However, since Homie agents provide limited in-person support, you may need to handle some of the logistics — like coordinating showings and responding to buyer inquiries — on your own.
Is Homie legit?
Yes, Homie is a legitimate discount real estate brokerage. However, some reviewers felt they should have received more hands-on support for the price. Sellers who want to save on commissions and have a personalized experience may want to consider other discount brokerages or low-commission agents with similar rates.
Does Homie offer buyer rebates?
Yes. Buyers who work with a Homie agent can receive a buyer rebate worth up to 50% of the buyer’s agent commission, depending on local regulations and the home’s price.
