Top 5 Discount Real Estate Brokers of 2024

Written by Dave SchaferSeptember 24th, 20247 minute read

Discount real estate brokers charge reduced listing fees. Traditionally, agents charge about 2.5–3% of a home’s sale price, while most discount brokers charge 1–2%. This can result in substantial savings—thousands of dollars, in most cases.

As a result of these savings, companies like Clever Real Estate, Redfin, and 1 Percent Lists have been growing in popularity. Combined with the recent NAR lawsuit and settlement, these companies have helped bring commission rates into focus and drive increased transparency around real estate costs.

In this article, we’ll discuss the top 5 discount real estate brokers and help you determine which one is best for you.

» JUMP TO: Top picks | What are discount agents? | NAR settlement | Pros and cons | Alternatives

Top 5 discount brokers of 2024

Company
Listing fee
1.5% (min. $3,000)
2. Redfin
1.5% (min. fee varies)
3. 1 Percent Lists
1%
4. Ideal Agent
2% (min. $3,000)
5. Prevu
1.5%

1. Clever Real Estate

Commission rate: 1.5% listing fee, with a $3,000 minimum.

Availability: Nationwide

What Clever offers: Clever gives home sellers a full-service experience at a reduced rate. The 1.5% commission isn’t the lowest available, but the minimum fee is reasonable, and the company places a high value on quality service.

What actual customers say online: Reviewers for Clever tend to focus on the smoothness of the process and the quality of the agents. Customers are also very pleased with the low commission. Complaints usually center on poor service, but these are few and far between, and the company is very responsive in addressing issues.

Who Clever is best for: Anyone who wants to sell a home without the high listing fees.

🙌 Save up to 50% on listing fees. Clever Real Estate's free agent matching service helps you find and compare top-rated agents in your area. Choose the right agent for you and pay a low 1.5% rate. View Agents.

2. Redfin

Commission rate: 1.5%, down to 1% if you also buy a home with Redfin. Minimum fees range from $2,000 to $9,000, depending on the market.

Availability: Nationwide

What Redfin offers: Redfin offers listing fees of 1.5% for home sellers. Customers can also purchase a home using Redfin, and if you do, your listing fee is reduced to 1%, which is excellent. Minimum fees can be rather high in expensive markets, though.

What actual customers say online: Redfin reviews are generally positive. For example, Jennifer Vincent had this to say: “I sold and bought with Redfin in early 2022 during the craze. I highly recommend them as they not only get high traffic but will give you high-quality photos, 3D views, and listing priority. They did an open house, and that was that.”

However, she also cautions that you may not get the same personalized service level: “...Cons include no hand holding. If you need that, maybe you want to go with a smaller agency.”

Who Redfin is best for: Customers looking to both sell and buy through the same platform, and who won’t mind doing a little legwork themselves.

» LEARN: Clever vs. Redfin differences

3. 1 Percent Lists

Commission rate: 1% listing fee. Some agents charge a minimum fee, so be sure to discuss it with your agent before committing.

Availability: 1 Percent Lists operates in 19 states.

What 1 Percent Lists offers: 1 Percent Lists offers services for sellers and buyers. Sellers can take advantage of the 1% listing fee, one of the lowest in the industry. 1 Percent Lists is also a full-service realtor, so you get help throughout the process. You can then purchase a new home through the same service.

What actual customers say online: 1 Percent Lists earns extremely positive reviews online, with customers praising the agents for being knowledgeable, helpful, and easy to work with.

Who 1 Percent Lists is best for: Homeowners looking to sell and purchase a new home should have a good experience with 1 Percent Lists. Just make sure you’re in one of its markets—it’s not available nationwide.

4. Ideal Agent

Commission rate: 2% listing fee with a $3,000 minimum.[1]

Availability: Nationwide

What Ideal Agent offers: Ideal Agent matches sellers to agents using online forms and discussions with a representative. Agents charge a 2% commission, lower than traditional realtors, but higher than many other discount brokers. However, the low minimum fee may help offset this somewhat on lower-valued properties.

What actual customers say online: Ideal Agent has very positive overall reviews. Most customers praise the quality of realtors and the level of service received. Complaints are rare, and mostly focus on poor service from agents. That said, Ideal Agent seems responsive to these issues.

Who is Ideal Agent best for: Sellers who value good service and are willing to pay a bit more for it (although still less than traditional agents!).

5. Prevu

Commission rate: 1.5% listing fee. Minimum fees apply, but aren't shared publicly.

Availability

Prevu operates in the following markets:

  • California
  • Colorado
  • Connecticut
  • District of Columbia
  • Florida
  • Maryland
  • Massachusetts
  • New Jersey
  • New York
  • Pennsylvania
  • Texas
  • Virginia
  • Washington

What Prevu offers: Prevu offers sellers a solid commission rate of 1.5%. However, the company’s selling point is its Smart Buyer rebate program, which offers home buyers rebates when purchasing a home. The company claims the average Smart Buyer rebate is $25,000.

What actual customers are saying online: Reviews of Prevu are generally very positive. The company gets high marks for fast home sales and an easy process, and customers love the Smart Buyer rebates. However, some users note that you may not get the same level of individual service with Prevu that you would a traditional agent.

Who Prevu is best for: Prevu is a great choice for home buyers, provided that you don’t mind the more hands-off service level.

Honorable mention: SimpleShowing

SimpleShowing is a solid broker with excellent online reviews. However, compared to our top picks, it’s smaller—only licensed in Florida, Georgia, and Texas. This means most people won’t be able to use the service. The minimum fee is also pretty high, at $5,000.

What are discount brokers?

Most real estate agents earn money via commissions—usually a percentage of the home price. The traditional fee structure is 2–3% for the seller’s agent (also called the listing agent) and 2–3% for the buyer’s agent, for a total of 5–6% of the home's sale price. A discount broker is simply an agent or group that operates on a lower commission than this traditional amount.

Discount brokers or low commission agents have become increasingly popular in recent years. With the rise of the internet and digital platforms, brokerages have reduced overhead costs and made it easier for customers to find them, enabling them to offer lower rates and include more realtors in their network.

Thanks to the lower rates, discount brokers have introduced more competition into the real estate market, driving some traditional agents to reconsider their fee structures. Proponents of discount brokers might also argue that they’ve led to increased transparency about rates and more negotiation opportunities for consumers.

How the NAR settlement impacts discount agents

In early 2024, the National Association of Realtors (NAR) reached a settlement to end litigation of claims brought by home sellers.

The lawsuits claimed that high commissions placed a financial burden on sellers. While the NAR denies this, the settlement and accompanying compensation rule changes could impact discount brokers and overall real estate commissions.

Relevant changes include:

  • A new MLS rule: Offers of broker compensation can no longer be listed on the MLS. This should help improve the transparency of agent fees.
  • New rules around agreements for services and fees: Additionally, the NAR will require MLS participants to enter written agreements with buyers that outline expected services and fees, further enhancing transparency.

Ultimately, these changes reinforce one of the core values of discount brokers—fee transparency.

Pros and cons of discount brokers

Pros

✅ Lower fees

✅ Transparent fee structure

✅ Can sometimes save more by skipping services you don’t need

Cons

❌ May not get to choose your agent

❌ Services may be limited

❌ Customer service and personal attention can suffer

The primary benefit of a discount broker is reduced agent fees. A typical listing agent might charge a 3% fee, whereas a discount broker might charge 1%. On a $500,000 house, that’s a savings of $10,000, which is nothing to sneeze at. Discount realtors are often more transparent about fees, as well.

The main potential downside of discount brokers is that service levels can suffer. Some brokers will offer limited services, with “extras” like staging or photographing a home costing additional money. Others may not be able to give each client the same level of attention.

Jay Mills, a realtor partner with the Hupman Group in Savannah, Georgia, put it this way:

“I believe all of us in real estate live by the motto ‘you get what you pay for’, and a discount very often means a lack of something: experience, knowledge, resources, or time to work for you as a client," he says. "Ask questions on what a discount broker is offering and not offering, and don’t be afraid to interview two if you feel one is missing something.”

Alternatives to discount brokers

If you decide a discount broker isn’t for you, you’ve got alternatives.

Full-service agents

If your main concern is getting excellent service and a high price for your home, your best alternative is a more traditional full-service agent. This will almost certainly cost more in realtor fees, but the upside is you may get an agent who can do more to get your home sold and may be more responsive. You can always try to negotiate a slightly lower rate with traditional realtors.

iBuyers and cash home buyers

If you’re primarily focused on a quick sale, an iBuyer or cash buyer might be the way to go. An iBuyer, or “instant buyer,” is a company that buys and resells homes quickly, often using search algorithms or other technology to aid the process. Either of these options can get your home sold within a week or two—possibly a day or two, with an iBuyer. The tradeoff is that you’ll likely get a lower price.

Selling FSBO

Lastly, if you want to pay as little in fees as possible, selling your home yourself—also known as a For Sale By Owner (FSBO) transaction—could be the way to go. With this method, you’ll have little in the way of fees, but you’ll have to do all the work yourself, which can be difficult and time-consuming.

A successful real estate transaction demands a lot of experience and knowledge. Mills advises, “Many people think they can handle it themselves, especially in a favorable market. However, consider how much you really know about the real estate process. Are you up-to-date on all the laws, forms, and crucial details? One small mistake or unforeseen issue can cost you money and time, or lead to prolonged lawsuits. We all want to save money, but there’s no shame in seeking help from a professional, like a licensed and experienced realtor.”

ARTICLE SOURCES
[1]

Clever Real Estate. "Ideal Agent Reviews (2024): Pros, Cons, and Ratings." Updated 02/09/2024.