Assist-2-Sell is a discount broker offering full-service support for a flat fee instead of the typical 2.5–3% commission rate. Sellers use Assist-2-Sell to save thousands on realtor fees while still getting MLS access, pricing help, and professional guidance through closing.
However, the company’s franchise-based model means pricing and service quality vary widely, and many online reviewers mention inconsistent experiences between locations.
Before signing, it’s smart to compare Assist-2-Sell with other low-commission brokerages like Clever Real Estate, which offers top-rated full-service agents for just 1.5% — with transparent fees nationwide. Fill out this short quiz to get matched with an agent today.
Assist-2-Sell summary
| 🏢 Type of service | Full-service discount brokerage |
| 💰 Fee structure | Flat fee (varies by local franchise) instead of a 2.5–3% commission |
| 🌎 Availability | Nationwide via independently owned franchise offices |
| ⭐ Average customer rating | 4.8 / 5 across Google, Yelp, Zillow reviews |
| ⚙️ Key features | MLS listing, pricing strategy, negotiation support, closing assistance |
| 👍 Best for | Sellers who want to save on commission but still need full agent support |
| ⚠️ Drawbacks | Inconsistent pricing and service quality between locations; limited info online |
Who Assist-2-Sell works best for
The ideal client of Assist-2-Sell is a cost-conscious seller who wants to save on commission and a full suite of services from their realtor. The company offers a flat fee structure, but the exact prices vary depending on which office you work with.
As a seller, you can expect assistance with tasks such as preparing your house for the market, communicating with potential buyers, and guiding them through closing.
Assist-2-Sell offers no additional perks or benefits for buyers who work with its agents. If you can find an Assist-2-Sell agent who meets your requirements, according to reviews, many buyers were happy with their brokers.
Who Assist-2-Sell doesn't work best for
As we’ll explain below, the company's main website does not disclose its fees. If you want to be certain about the cost of your transaction, it could be worth exploring other options.
Also, if you need specialized assistance for your sale or purchase — for example, if you’re a luxury home seller — other brokerages may be better equipped to assist you.
Assist-2-Sell reviews: What customers say
Assist-2-Sell has mostly positive reviews across all platforms. Buyers and sellers who used the company’s services praise the agents they worked with, their hands-on approach, and their level of industry knowledge.
Positive experiences
Many clients admire the overall professionalism of their realtors, the communication, and the support they received throughout the process. Multiple reviews mention that the client worked with a realtor multiple times and has chosen them as their to-go broker.
Greg is just a super nice guy that knows how to make you feel comfortable selling and buying. To me, he went far beyond my expectations and I highly recommend him and Assist 2 Sell. He represented us in selling and buying our new house in the Pocono's. We couldn't be more pleased. I found him to be honest, honorable, and responsive with all our communication questions. You won't be disappointed if you hire him!
Plenty of reviews highlight the broker’s experience and market knowledge.
Bryan was fantastic at helping us quickly sell our house so we could move out of state and get settled before our kids' new schools started. He worked fast, diligently, and priced our home perfectly to sell. He knew the market and the area perfectly, was great at staying in touch, and made us feel cared for along the way.
Negative experiences
Assist-2-Sell doesn't have many negative reviews (especially recently).
The reviewer below praised their agent's strong marketing skills and consistent communication but noted he can be impatient with clients who don’t share his approach. Overall, they said he’s effective for sellers who know what they want and value results.
Tim is amazing at marketing a property through description, pictures and videos. He is also great at keeping clients abreast of their property happenings whether it is via text, phone call or email. As with any job there's always room for improvement. In this case, it is his lack of patience and attempted insistance to get his clients to think the way he does; in this sellers market you need to be flexible, despite what your colleagues think.
Pros and cons of Assist-2-Sell
Pros
- Competitive commission fees for sellers.
- Hands-on support and professionalism.
- Local expertise and personalized service.
Cons
- Inconsistent service quality.
- Lack of transparency on commission rates.
- Limited savings for buyers.
Overall, Assist-2-Sell has good reviews from its clients and a strong track record of successful transactions. All brokers who work at the company are certified by the National Association of REALTORS (NAR), so you can feel comfortable knowing you’re working with an accredited professional.
The company has a franchise business model, which has pros and cons. Local offices allow for better knowledge of the area and specific markets. However, this approach can result in inconsistencies in fees, provided services, and agent quality.
If you’re considering working with an Assist-2-Sell agent, research your local franchise and check out past clients’ reviews of the agents in your area. This will help you ensure you’re in the right hands.
Assist-2-Sell vs. competitors: Which saves you more?
If you want to hire a full-service discount realtor, you should consider other options available on the market.
While Assist-2-Sell highlights low fees, the exact price of services is not mentioned explicitly on the company’s website and can depend on the particular agent and office you work with.
Assist-2-Sell vs. Clever Real Estate
Clever Real Estate offers full-service agents for just a 1.5% listing fee (or a minimum of $3,000), roughly half the typical 2.5–3% commission. Unlike Assist-2-Sell, Clever has transparent, nationwide pricing and partners only with top-rated local realtors from major brokerages like Keller Williams and Compass.
With guaranteed savings, you’ll receive the same hands-on support as a traditional agent — professional photography, MLS marketing, negotiations, and closing coordination. Since Clever vets every agent, you’ll likely avoid the inconsistency that sometimes comes with franchise brokerages like Assist-2-Sell.
Assist-2-Sell vs. Redfin
Redfin and Assist-2-Sell both help sellers save, but they work differently. Redfin charges a 1.5% listing fee (or 1% if you also buy), while Assist-2-Sell uses a flat fee that varies by franchise.
Redfin’s tech-driven platform offers online dashboards, showing management, and mobile tools, which is ideal for sellers who value transparency and convenience. Assist-2-Sell provides a more personal, local experience through independent brokers but lacks consistent pricing or digital tools.
Redfin is ultimately a better choice for tech-savvy sellers, while Assist-2-Sell is likely to be preferred by those who prefer one-on-one guidance from a local broker.
Assist-2-Sell vs. Prevu
Prevu charges a 2% listing fee and offers buyers up to 1% back through its Smart Buyer Rebate — a perk Assist-2-Sell doesn’t offer.
Prevu’s salaried agents and modern platform create a consistent, full-service experience in 13 states, while Assist-2-Sell’s franchise model leads to varying service and fees but wider availability.
Prevu ultimately works better for buyers and sellers in covered markets who want predictable savings and rebates; sellers who prefer a traditional, locally managed experience may consider Assist-2-Sell.
What is Assist-2-Sell and how does it work?
The company operates similarly to other discount brokers. Buyers and sellers can sign an agreement with a realtor, who assists and represents them during the process.
For sellers
Assist-2-Sell offers three service packages for sellers, depending on your needs and budget. Remember that program availability and the exact list of services vary by location. Contact a local office to verify which services Assist-2-Sell offers in your area.
MLS for Less™
The program is the closest sellers can get to the traditional realtor experience when using Assist-2-Sell. Using MLS for Less™, you can expect a broker’s full support and a listing on the MLS (multiple listing service).
If a buyer comes from the MLS, the seller typically pays the buyer’s agent’s commission and a flat fee to Assist-2-Sell. However, if a buyer comes directly from Assist-2-Sell, the seller only covers the flat fee.
Your Assist-2-Sell listing agent may provide these services:
- Pricing strategy assistance
- Listing placement on real estate websites such as Trulia, Zillow, and Realtor.com
- Coordination of marketing efforts
- Open houses and showings management
- Paperwork assistance
- Inspections and appraisal arrangement
- Purchase agreement and pricing negotiations
Direct-to-Buyer
This option includes all the traditional services above, but without an MLS listing. Instead, Assist-2-Sell targets unrepresented buyers directly and tries to bypass the need for the seller to pay the buyer’s agent's commission.
Using the Direct-to-Buyer program, the seller would pay the company a flat fee when a buyer is confirmed. However, this approach could significantly limit the pool of potential buyers, potentially affecting a home’s time on market and final sales price. This is why homes listed on an MLS tend to sell faster and for more money.
Paperwork Only
The cheapest package is for sellers who require minimal professional support. In this scenario, Assist-2-Sell will help you complete and review the paperwork needed to sell the house.
We noticed that the company tends to avoid mentioning the Paperwork Only option on the website, so you may want to confirm its availability with your local Assist-2-Sell office.
For buyers
If you’re a buyer, you can generally expect the same services from an Assist-2-Sell agent as any other realtor. The company doesn't offer special discounts or perks if you choose its agent to represent you.
Services from your Assist-2-Sell buyer’s agent may include:
- Access to MLS listings
- Assistance searching for a suitable property
- Negotiation assistance
- Closing documents review
- Guidance throughout the closing process
Bottom line: Should you use Assist-2-Sell?
Assist-2-Sell can be a good alternative if you’re a seller who wants to save on realtor’s fees. The company offers a full range of services for a flat fee, but the quality and the exact prices can depend on your local franchise.
If you’re looking for a low-cost brokerage with a transparent pricing structure and a consistent quality of service, Clever Real Estate may be your best bet. Fill out a short quiz to get matched with vetted real estate experts in your area today!
